The Tuputupu Grow Northland Initiative has been developed by Northland Inc in response to evolving challenges and opportunities across the primary and associated manufacturing sectors in Taitokerau Northland.  

The Tuputupu Grow Northland initiative has a vision of Taitokerau Northland’s people and environment thriving through adaptation and innovation, leading to sustainable and optimal land use choices, commercialisation of new opportunities, and development of value-add products and manufacturing. 

The initiative has a quadruple bottom line, focussing on economic, environmental, people, and cultural outcomes.  

Pūtake Whakatupu PROJECT OVERVIEW

Launched in 2024, Pūtake Whakatupu (Foundation for Growth) is the primary workstream under the Tuputupu Grow Northland Initiative. This transformative project aims to identify, support and develop land use and value-add manufacturing opportunities in Taitokerau Northland.  

This includes supporting and developing both existing and new land uses, the development of in region value-add primary sector manufacturing, and commercialising new primary sector products and services. A key aspect of this programme is partnering with Māori to support their aspirations through a by Māori, for Māori approach. 

As the inaugural project under the Tuputupu Grow Northland initiative, Pūtake Whakatupu is funded in partnership with the Ministry for Primary Industries’ Sustainable Food and Fibre Futures fund and the Joint Regional Economic Development Committee. 

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Get Involved

Pūtake Whakatupu will involve in-depth engagement with key stakeholders, including landowners, local farmers, growers, and associated manufacturing sectors. The project will undertake the development of a series of Market Opportunity Reports that assess economic pathways for optimising land use and creating value-added products in the region.

Complete the survey

A survey has been launched to enable interested parties to help us build a picture of the current primary industries and associated manufacturing landscape in Northland.

The survey is open now and interested parties are invited to take part.

Complete the survey

Following the survey, four workshops will be held across the region in November to facilitate further discussions and gather insights to feed into the Market Opportunity Reports. 

Workshop Series - Now complete

Idea Incubator:
Workshops were an opportunity to share and explore ideas for new or alternative crops that have potential for further development along with ideas for value-add manufacturing.

Pūtake Whakatupu aims to help Northlanders create greater value from our primary and associated manufacturing sectors while collaborating closely and supporting landowners, iwi, and hapū.

The project is working to:

  • Identify and unlock new opportunities for the Northland primary and associated manufacturing sectors;
  • Enable landowners to make more sustainable and optimal land use choices;
  • Support the development of further in region value-add manufacturing.

Read the Tuputupu Grow Northland Initiative

2023 Tuputupu Grow Northland 1

Tuputupu Grow Northland Initiative

MEET THE PROJECT TEAM