Pūtake Whakatupu - Nov 24 Workshop Presentation
A copy of the powerpoint presentation delivered at the Pūtake Whakatupu workshop series across Northland in November 2024.
Launched in 2024, Pūtake Whakatupu - which translates to Foundation for Growth - is the primary workstream under the Tuputupu Grow Northland Initiative. This transformative project aims to identify, support and develop land use and value-add manufacturing opportunities in Taitokerau Northland.
PROJECT OVERVIEW
This project focuses on supporting and developing both existing and new land uses, the development of in region value-add primary sector manufacturing, and commercialising new primary sector products and services. A key aspect of this programme is partnering with Māori to support their aspirations through a by Māori, for Māori approach.
As the inaugural project under the Tuputupu Grow Northland initiative, Pūtake Whakatupu is funded in partnership with the Ministry for Primary Industries’ Sustainable Food and Fibre Futures fund and the Joint Regional Economic Development Committee.
Get Involved
Pūtake Whakatupu will involve in-depth engagement with key stakeholders, including landowners, local farmers, growers, and associated manufacturing sectors. The project will undertake the development of a series of Market Opportunity Reports that assess economic pathways for optimising land use and creating value-added products in the region.
Complete the survey
A survey has been launched to enable interested parties to help us build a picture of the current primary industries and associated manufacturing landscape in Northland.
The survey is open now and interested parties are invited to take part.
Following the survey, four workshops will be held across the region in November to facilitate further discussions and gather insights to feed into the Market Opportunity Reports.
Workshop Series - Completed in November 2024
Idea Incubator:
Workshops were an opportunity to share and explore ideas for new or alternative crops that have potential for further development along with ideas for value-add manufacturing.
Pūtake Whakatupu aims to help Northlanders create greater value from our primary and associated manufacturing sectors while collaborating closely and supporting landowners, iwi, and hapū.
The project is working to:
- Identify and unlock new opportunities for the Northland primary and associated manufacturing sectors;
- Enable landowners to make more sustainable and optimal land use choices;
- Support the development of further in region value-add manufacturing.
WHAT'S NEXT?
The Pūtake Whakatupu project will:
- Establish a Steering Group of experienced primary sector representatives
- Assess and prioritise promising land use ideas
- Commission market opportunity studies for local landowners
- Support cluster and sector development through ongoing community engagement.
OTHER RELEVANT PROJECT PAGES
Tuputupu Grow Northland Resource Library
A list of datasets, resources and information for interested parties. See more
MEET THE PROJECT TEAM
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Luke Beehre
Project Lead, Tuputupu Grow Northland
I manage and execute the Tututupu Grow Northland initiative. Find out more
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Greg Hall
Project Manager
I moved up from Auckland over 6 years ago to enjoy the sunny North and settled on a 4ha lifestyle block near Ruakākā. Find out more
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Jeanette Johnstone
Horticulture Specialist, Tuputupu Grow Northland
A Northlander born and bred, I have spent most of my life living in the North. Find out more