Northland Inc encompasses the Regional Tourism Organisation (RTO) for Northland and is one of 31 RTOs across the country. We play a key role in the development of Taitokerau Northland’s visitor economy and work with our communities to take a holistic approach to planning for and sustainably growing it.

Our role also includes marketing the region and helping businesses to build the experiences they have to offer visitors (and locals) in a sustainable way. We work closely with the tourism industry and a number of other key stakeholders both regionally and nationally, to help us achieve this. This includes a close working relationship with Tourism New Zealand as the National Tourism Organisation, and Ministry of Business, Innovation and Employment as our sector’s identified central government ministry.


We have seven main areas of focus: 

  • Industry Engagement
  • Product Development
  • Destination Marketing
  • Destination Development
  • Events
  • Digital Visibility
  • Data and Insights
2. Use for 7 primary areas block
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Destination Management Plan

Our vision To enhance the value of our visitor experiences in collaboration with iwi, hapū and stakeholders, for the benefit of our communities, businesses, the environment, and future generations… See more


Tourism Operator Hub

Whether you are starting a business in the tourism industry, are looking to improve your business practices or just want to know more about how to leverage the mahi of your Regional Tourism… See more

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Regional Events Fund

CONTESTABLE EVENTS FUND . The Regional Events Fund was first introduced to Te Tai Tokerau in 2021 and is an exciting opportunity for events in Taitokerau Northland. Northland Inc has been charged… See more

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Food & Beverage Action Plan

We have a long and rich history here as the birthplace of the nation, with strong traditions connected to trading, food sourcing and production. Coupled with our sub-tropical climate and our… See more

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Travel Trade

NAU MAI, HAERE MAI KI TE TAI TOKERAU. We welcome you to Taitokerau Northland. . Here you will find resources, tools, and inspiration for travel trade and tourism industry professionals to help tell… See more

Study Northland

Study Northland

Study Northland undertakes mahi with schools and tertiary institutions h elping to market the region domestically and internationally as a study destination and to improve the experiences of… See more

Media releases from the team