Destination Management Plan
Our vision To enhance the value of our visitor experiences in collaboration with iwi, hapū and stakeholders, for the benefit of our communities, businesses, the environment, and future generations… See more
Northland Inc encompasses the Regional Tourism Organisation (RTO) for Northland and is one of 31 RTOs across the country. We play a key role in the development of Taitokerau Northland’s visitor economy and work with our communities to take a holistic approach to planning for and sustainably growing it.
Our role also includes marketing the region and helping businesses to build the experiences they have to offer visitors (and locals) in a sustainable way. We work closely with the tourism industry and a number of other key stakeholders both regionally and nationally, to help us achieve this. This includes a close working relationship with Tourism New Zealand as the National Tourism Organisation, and Ministry of Business, Innovation and Employment as our sector’s identified central government ministry.
AREAS OF FOCUS
We have seven main areas of focus:
- Industry Engagement
- Product Development
- Destination Marketing
- Destination Development
- Events
- Digital Visibility
- Data and Insights
Tourism Operator Hub
Whether you are starting a business in the tourism industry, are looking to improve your business practices or just want to know more about how to leverage the mahi of your Regional Tourism… See more
Regional Events Fund
CONTESTABLE EVENTS FUND . The Regional Events Fund was first introduced to Te Tai Tokerau in 2021 and is an exciting opportunity for events in Taitokerau Northland. Northland Inc has been charged… See more
Food & Beverage Action Plan
We have a long and rich history here as the birthplace of the nation, with strong traditions connected to trading, food sourcing and production. Coupled with our sub-tropical climate and our… See more
Travel Trade
NAU MAI, HAERE MAI KI TE TAI TOKERAU. We welcome you to Taitokerau Northland. . Here you will find resources, tools, and inspiration for travel trade and tourism industry professionals to help tell… See more
Study Northland
Study Northland undertakes mahi with schools and tertiary institutions h elping to market the region domestically and internationally as a study destination and to improve the experiences of… See more
DESTINATION MANAGEMENT TEAM
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Amy Simpkin
Destination Management Plan
A 5th Generation Northlander, I was born and raised on a dairy farm in the Kaipara. After a few years outside the region, my family and I have put down roots in Whangārei. Find out more
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Lisa Cunningham
Destination Content Specialist
I was born and raised here in Whangārei and had a typical Northland childhood, most of it spent in, on or around the water. I worked for a few years overseas in my twenties before returning home to settle down. Find out more
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Sarah Archer
Trade Marketing Manager
I am originally a Yorkshire lass and am privileged to have been living in New Zealand now for 20 years. I’m based in Waipu with my partner who’s an artist and am living the dream on a small block of land with our animals. Find out more
IN THE NEWS
Media releases from the team
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Northland Events Fund Supports Bumper 2023 Events Calendar
The Northland Regional Events Fund has committed financial support to a further 14 events across the region through 2023. The events, both new and existing, have been funded to a total investment of… Read more
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Taitokerau Northland Destination Plan Celebrates 12 Months of Progress
The Taitokerau Northland Destination Management Plan has celebrated its first anniversary, marking one year of working towards the region’s vision of enhancing the value of the region’s visitor… Read more
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New campaign invites visitors to taste their way around Northland
A new marketing campaign by Northland Inc entices visitors to experience the bold flavours and warm hospitality on offer across the region’s food and beverage scene. “Long Lunching, Northland Style… Read more
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Northland Regional Events Fund reopens to support Taitokerau events
The Northland Regional Events Fund will open for the third round of funding applications in October, focussed on distributing event funding which drives visitation to Taitokerau Northland. Having… Read more
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New Global Campaign Invites Curious Visitors to Explore Northland
Tourism New Zealand has taken a bold and creative approach to destination advertising with the launch of its first global campaign in two years. “If You Seek” launched today in core visitor markets… Read more
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ANZH launch an immersive professional development programme
Aotearoa New Zealand’s Histories (ANZH) and QRC Tai Tokerau (QRC) are proud to launch the Tai Tokerau Northland Histories programme - an immersive professional development short course designed to… Read more
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Northland Inc and Air New Zealand Collaborate to Enhance Travellers' Northland Experience
Northland Inc has partnered with Air New Zealand to provide an online inspiration tool to encourage visitors to the Taitokerau Northland region, hosted on the Air New Zealand website. Read more
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Taitokerau Northland Leaders Request More Support for Tourism and Hospitality
Taitokerau Northland tourism and hospitality businesses had endured months of lack of access to the domestic market leading into the summer season and this disruption to trade will be hard to… Read more
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Destination Management Plan Sets New Direction for Taitokerau Northland Tourism
The Taitokerau Northland Destination Management Plan is co-created in partnership between the Te Au Mārie Sestercentennial Trust, Te Hiringa Trust and Business Promotions and Te Puni Kōkiri (TPK) Taitokerau and Northland Inc (the Partners). Read more
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Northland Regional Events Fund Round Two Opens to Support Event Initiatives
Following on from the first round of funding from the Northland Events Fund earlier this year, Northland Inc are pleased to announce that applications for the second round of funding will open on 1 October. Read more
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Tai Tokerau Northland Operator Wins Qualmark 100% Pure NZ Experience Award
Bay of Islands tourism operator Carino Wildlife Cruises was announced as a winner at the Qualmark 100% Pure New Zealand Experience Awards 2021 last night. Read more
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Northland Regional Events Fund announces the outcome of first round
Northland Inc are pleased to announce the first round of the contestable Northland Events Fund has confirmed support for a number of key regional events. Read more
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Northland Regional Events Fund now open for application
Northland Inc are pleased to announce the Northland Events Fund, a Regional Events Fund initative in partnership with MBIE is now open for applications for events and event activity to benefit the region Read more
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Northland Inc relaunches journey map ‘Wandering with Ancestors'
Northland Inc has re-released self-drive journey map ‘Wandering with Ancestors’. The journey now brings together the stories of the SS Ventnor, Polynesian navigator Kupe, local Māori culture, arts… Read more
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Northland Inc and Air New Zealand fly the flag for SIX60
Northland Inc is partnering with Air New Zealand to offer SIX60 fans a unique opportunity to see a new documentary-style film about the beloved Kiwi band in Whangārei ahead of its general release… Read more
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Boost for events in Auckland and Northland
Auckland and Northland today received a $19-million injection to support major events in the two regions, an announcement that will provide a lifeline to a sector that has faced significant… Read more
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Votes pour in for hotly contested People’s Choice Award
More than 1200 votes have flooded in for the hotly contested People’s Choice category in this year’s Northland Hospitality Awards, hosted by the Restaurant Association, on Monday (September 14). The… Read more
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Food guides showcase unique taste of Northland
A team of five Northlanders is using the medium of storytelling to help others discover a connection to their land through Tai Tokerau’s unique and award-winning food, beverages and culinary tourism… Read more
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Shared vision a ‘natural fit’ to strengthen Northland tourism
Tourism in Northland will benefit from a new partnership born out of these challenging times to help shape the future of the region’s visitor economy. A memorandum of Understanding (MoU), signed… Read more
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Students bring added flavour to FEAST 2020
North Tec’s Level 5 cooking students have been turning up the heat in the kitchen while participating in Savour! NORTHLAND FEAST 2020 – a new food and beverage event aimed at showcasing the region’s… Read more
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Air New Zealand and Northland team up on tourism campaign
Air New Zealand has partnered with the Bay of Islands Marketing Group and Northland Inc. on a campaign of activity to attract visitors to the region. The campaign includes Northland featuring in the… Read more