News

Northland leads the country in commercial guest night growth

Posted on April 21, 2017

Latest data from Statistics New Zealand shows Northland is leading the country in commercial guest night growth and that annual guest nights in the region are fast approaching the 2 million mark.

In February Northland’s commercial guest night numbers grew 10.5% with an additional 21,000 nights compared to the same month in 2016, said Northland Inc’s regional promotions and tourism general manager Paul Davis.

“In contrast guest nights across the country declined 0.4% on average in February, emphasising the big difference in Northland’s positive performance,” said Paul.

Whangarei led the way in monthly growth in commercial guest nights in Northland, followed by Far North then Kaipara.

Commercial guest nights for Northland now sit at 1.905 million a year – a figure Mr Davis said underpins the strong performance of Northland’s accommodation sector.

Commercial guest nights for Northland now sit at 1.905 million a year ... underpins the strong performance of Northland’s accommodation sector.

Paul Davis — General Manager Regional Promotions & Tourism, Northland Inc

As at February 2017 Northland’s annual guest night growth rate is tracking at more than double the national average. International nights grew 6.5% for the month of February while domestic nights grew 14%. Hotels, motels and campgrounds all recorded strong growth, while backpacker nights shrank slightly.

“These results underlined Northland’s appeal to traditional long-haul international markets such as the UK, USA and Europe which perform well for New Zealand.  Northland is also attracting more repeat visitors from Australia.”

Paul said the results also show Auckland’s continuing population growth is having a positive downstream impact on Northland’s visitor industry, creating a larger Auckland domestic base to draw on.

He said there was no evidence however that the recent flattening of arrivals from China was having a negative impact on Northland as it was on some other destinations.

“Northland has relatively lower exposure to Chinese visitors so this flattening from China means the impact is being felt less here,” he said.

For further information contact:
Paul Davis
Mb: 022 060 7571
Email [email protected]