Maori Tourism to benefit from Northland-Auckland collaboration

Posted on August 31, 2016

Maori Tourism in Tai Tokerau and Tamaki Makaurau is set to benefit from a successful joint bid for grant funding from the Auckland Airport by the Northland and Auckland regions.

With support from Northland Inc and Auckland Tourism Events and Economic Development (ATEED), Auckland-based TIME Unlimited Tours successfully tendered for the $50,000 Auckland Airport 2016 Four Seasons Five Senses Grant.

“The basis for the bid was to raise the profile and promote Maori Tourism in our two neighbouring regions with a strong focus on three key markets of North America, China and South America,” says Northland Inc Regional Promotions and Tourism General Manager, Paul Davis.

“The collaborative approach has created a great opportunity for the two regions to showcase Maori Tourism. It also shows the value of working together.”

The joint marketing plan put forward by TIME Unlimited featuring Northland and Auckland had the objective of promoting a high-end client-centric trail of cultural experiences to travellers from the these three international markets.

“The marketing programme being funded will showcase top Maori Tourism products to those tourists visiting here using the five senses of sight, sound, smell, taste, touch and a sixth sense relative to Maori of an intrinsic direct connection to the land and culture as well as their lineage as a people,” Paul says.

Northland tourism operators who were involved in securing the grant were the: Waitangi Treaty Grounds, Motukokako Ahu Whenua Trust / Salt Air, Footprints Waipoua, Taiamai Tours Heritage Journeys, Taute Gallery and Tours and the Dune Rider Unique Tours (Petricevich Motors).

“It is encouraging to see the significant number of Northland Tourism operators getting in behind this bid and its success means we can now go out to those markets with the clear goal of attracting more visitors to the diversity that we offer in Northland,” says Paul.

Northland Inc will be attending key travel trade promotion events in both South and North America over the coming months to extend Northland’s profile through trade connections.